LG Hausys participates in the ‘Milano Design Week 2017’

From April 4 to 9, our company participated in the ‘Milano Design Week 2017’, the largest design exhibition in the world, held in Milan, Italy. Joined by LG Electronics and LG Display, our company promoted LG’s philosophy and determination towards innovation with regards to design. In this year’s Milano Design Week, LG worked together with world-renowned designer Tokujin Yoshioka, who expresses human senses using unique imaginative ideas, to create a large OLED installation with a theme dubbed as ‘Senses of the Future’. LG and Tokujin created a future image where humanity maintains a harmonious balance with advanced technology in a space with warm and beautiful light. The artwork embodied the concept of ‘Innovation for a Better Life’, in other words, it reflected LG Group’s will to pursue innovation while caring and communicating with people.

Inside the LG exhibition hall, which required visitors to pass through a narrow and dark passage near the entrance of the exhibition hall, our company used 17 ‘S.F Chairs’ assembled using 47 sets of 55-inch OLED signage boards to create a space of bright lights. On the floor, where the artwork was installed, our company’s artificial marble product HI-MACS helped the light emitted from OLED boards shine even brighter. With this unique design, LG became the first Korean company to win the ‘Milano Design Award’ – the highest honor in the exhibition. With regards to LG’s ‘Senses of the Future’ exhibition, the judges said, “The exhibit demonstrated a comprehensive mix of conceptual, technical and emotional aspects in a single project.”

In addition, our company held a ‘Design & Tech Day’ seminar at the Melia Milano Hotel in Milan on April 5, introducing European designers and architects to the technology and design of HI-MACS. Famous designer Stefano Giovannoni gave a special speech and earned rave reviews from the audience with his introduction on latest interior trends for kitchens/living rooms/bathrooms and commercial spaces as well as information on venues that feature a combination of various materials.